In this week's conversation between Dr. James Emery White and co-host Alexis Drye, they discuss the shift in the cultural landscape when it comes to how people who are unchurched explore the church. The reality is that if someone makes the decision to check out a church, they are going to Google you. And what they find when they visit your church's website is vitally important to your mission as a church, as is the way that you intentionally market your church online.
There are several blogs that Dr. White has written in recent years that were touched on throughout today's conversation. First is a blog titled “How to Market Your Church Online” that takes a look at all things digital marketing in the life of the church. You'll be surprised to find how many of them are incredibly easy to implement. In today's culture, once people decide to check out your church their preferred way to do it is online. For this reason, letting people know that this is a great way to attend is critical. You can read more about this idea in a blog titled “The Importance of Affirming Online Attendance.” Finally, much of the growth and development of Mecklenburg Community Church's Online Campus was made possible by the strategic decision to close Meck's satellite campuses. You can read more about that decision in a blog titled, “Why We're Ending Our Multisite Approach.”
In addition to checking out those blogs, you may also be interested in going back to listen to an earlier podcast episode related to this topic called “CCP9: On Unchurched Christians.” And also mentioned was Meck's YouTube Channel and all of the resources that we offer through it that you can find HERE.
For those of you who are new to Church & Culture, we'd love to invite you to subscribe (for free of course) to the twice-weekly Church & Culture blog and check out the Daily Headline News - a collection of headlines from around the globe each weekday.