Feld Entertainment and MX Sports have shared analytics of the 2024 broadcasts on NBC, with double-digit percentage increases in total audience delivery and minutes streamed across 31 events among the highlights.
The programming stats are telling, especially amid current television trends, and when paired with live attendance figures and online followers, it shows how SuperMotocross is part of the popularity boom that racing is experiencing.
Live sports and the audiences they draw play an important factor in the television business, and for motorsports especially, the shift to streaming has been a big win, as the investment by broadcasters to get a share of an audience means more racing is happening and viewers are reliably tuning in in recording setting numbers.
SuperMotocross will be one of a few motorsports on NBC in 2025, and, given the growth from consistent scheduling and the amount of content produced, it'll be interesting to see how the series is integrated into Peacock, as every race will again be shown live on the streaming service while television broadcasts will be split between NBC, CNBC, and the USA Network.